moneymarketing wrote on 9
th Nov, 2015 at 8:29am:
Technically they are both the same thing. Both are views but I see what you are saying
No it isn't. A hit is how many visitors to your site. An impression is how many times your banners were shown. Look around at the redemption and advertising pages. You'll see the difference between purchasing "10K clicks" versus "10K banner impressions".
Trust me. Marketers could get confused if you were to say "10K hits" referring to banner impressions.
Thus in your case it was "10K impressions" and "12 hits" (i.e. 12 clicks).
To put it in perspective, I've been a long time marketer and I still had to ask what you meant by "DM had 12 clicks on 10k hits"